Maximilian „HandOfBlood“ Knabe

Maximillian Knabe, also known as HandOfBlood, is one of Germany’s most popular gaming influencers. Yet he occupies a unique position: he manages the balancing act of portraying exaggerated fictional characters in sharply staged ‘Let’s Play’ compilations and short films, whilst at the same time consistently taking clear political stances as a private individual in a credible manner, and remaining a consistently successful entrepreneur. HandOfBlood embodies, like no other influencer, the idea that success as a mainstream entertainer is entirely compatible with personal integrity, a culture of open discussion, a commitment to marginalised groups, heart, tongue-in-cheek nonsense and quality over quantity.

His gaming videos cover a wide range of content and formats, and his influencer agency Instinct3 has now grown to over 50 employees. Most recently, he has given new impetus to German esports by founding the Eintracht Spandau esports team and launching associated formats. Accompanied from the outset by innovative, staged multimedia storytelling (such as ‘beef’ between the teams) and genuine passion, the live streams of the matches have shot straight to the top of the viewing charts.

Maximillian Knabe is a key driving force behind a positive and progressive mainstream culture within Germany’s gaming landscape, and his latest activities in the esports sector once again demonstrate his adaptability and his keen sense of the spirit of the times.

The DCP Jury 2022