Holoride

Holoride aims to revolutionize in-car entertainment and transform the passenger experience into an immersive journey. To achieve this, data on the vehicle’s actual movement is synchronized with the game’s action on a VR headset. The virtual experience thus adapts to the car’s current movement. This works surprisingly well and not only prevents simulator sickness, which can occur with standard VR games, but also reduces motion sickness, a common issue when consuming media in a car. Holoride thus creates a completely new content platform by combining two distinct perspectives. A specially developed software development kit allows game developers to design these flexible experiences or adapt existing content. Above all, these are not empty promises: Holoride has already launched pilot projects with numerous partners from the automotive and media industries, filed 30 patents, and has strong prospects for bringing the technology into mass production of cars. Holoride impressed the jury with an exceptionally high level of innovation, both in its technical implementation and in its potential to tap into a large future market using gaming technology and content.

The DCP Jury 2021