Franziska Bülow

Franziska Bülow has been pouring her heart and soul into her passion for gaming for years. In 2019, she found her way into esports and took on a management role in her clan, Aesir eSports. Two years later, she made the complete switch to the gaming industry—the start was tough, demanding, and constantly pushed her to her limits.

She quickly realized that the industry presents additional hurdles for women, especially in eSports. In her work, she addresses this issue and positions herself on various panels and formats for breaking down stereotypes in gaming, but also describes very personal hurdles and challenges. In addition, she initiated PlayPink, a fundraising event for breast cancer prevention.

All of this led to the creation of the agency PURE4U, of which she is CEO. There, she combines everything she has learned, grows with her tasks, and has also built up a small presence on Twitch. As a panel of experts, we are enthusiastic about Franziska’s positive influence on various aspects of gaming culture.